• Impacting Generations…not JUST an Individual

If you have been following Covey Sports for a while, you know by now that we are very passionate about the impact that coaches, and our team environments, can have on our players.

We believe coaches matter greatly.  And with the growth of youth sports in America the importance of high-quality, high-character coaches is only increasing with time.

Reverend Billy Graham once commented that “One coach will impact more young people in one year than the average person does in a lifetime.”

That’s a huge statement!  Both a little bit scary and very encouraging as a coach at the same time!

I recently attended a coaches retreat for coaches of all types of sports. One of the things that I find a privilege from these retreats is hearing guest speakers.

While all of the speakers at this particular retreat were awesome, one of the comments that stood out from a certain speaker was about the potential to have a generational impact on the players that we coach.


While I often think about how coaches impact players, I don’t typically think of it in terms of a generational impact. Kinda cool to think about.

But at the same time I recognize that this could cause a coach to put enormous pressure on themselves to have their players experience major life changing events each season. So we have to be a little bit careful here.

While I do believe that we should be intentional in teaching life-lessons and character-building to our players, my goal is not to make us uptight and try to “manufacture” impact on our players. 

Drastic player transformations certainly CAN happen, but it is probably more typical that our interactions on a daily basis will have the greatest influence on a players attitude, thinking, and belief in themselves.

For example, perhaps you have a player on your team whom lacks confidence.   Through your encouragement she gradually becomes more confident in her ability to play softball. And more importantly in her belief in herself and in her value as a young lady.

Her confidence then begins to grows over time…which could be something that has an impact on her own children years later.

And sometimes it might be a few simple words at just the right time. And your player carries those words with them for the rest of their lives.

Another way that coaches have the potential to make an impact is in the type of culture that we encourage on our teams.

Do we do team building or activities that promote a spirit of unity? Does the type of environment that we facilitate help our player-leaders impact their teammates, or do we squash their incentive to do so?  Once again, high quality, high character coaches are so important.

Impacting generations. One more reason why coaches matter.

How is your team, your coach, or your program impacting the players of today and perhaps future generations? Leave a comment below or over on Facebook. I would love to hear your story!

(By Tim Covey, Founder of Covey Sports)